- AutorIn
- Dr. Uta Reuster-Jahn
- Titel
- English versus Swahili: language choice in Bongo Flava as expression of cultural and economic changes in Tanzania
- Zitierfähige Url:
- https://nbn-resolving.org/urn:nbn:de:bsz:15-qucosa-162769
- Quellenangabe
- Swahili-Forum - 21.2014
- Quellenangabe
- Swahili Forum 21 (2014), S. 1-25
- Abstract (EN)
- Since around 2011, Bongo Flava musicians use significantly more English in their lyrics than in the previous years, particularly in love songs. This article documents and describes this new trend and discusses the reasons for the change in language use. It reveals that the new development is indicative of a transformation of Bongo Flava towards pop, caused by changes in the domestic market on the one hand and by a growing outward-looking market orientation on the other. These changes are demanding new ways of constructing identities through the use of language.
- Freie Schlagwörter (DE)
- Swahili Tanzania, Englisch, Kultur, Musik, Sprachgebrauch
- Freie Schlagwörter (EN)
- Swahili Tanzania, English, culture, music, language use
- Klassifikation (DDC)
- 496
- Normschlagwörter (GND)
- Swahili Tanzania, Englisch, Kultur, Musik, Sprachgebrauch
- Herausgeber (Institution)
- Universität Hamburg
- Universität Leipzig
- URN Qucosa
- urn:nbn:de:bsz:15-qucosa-162769
- Veröffentlichungsdatum Qucosa
- 31.03.2015
- Dokumenttyp
- Artikel
- Sprache des Dokumentes
- Englisch